Who Could Benefit

The database should prove to be of value for a variety of analytical purposes. The information supplied will allow you to research and plan strategies to capture future opportunities for your business. Below are some of the industries and organisations who would benefit from this data; this list is by no means exhaustive.

Hotels & Hospitality

It is likely that you are aware of any nearby Major Event(s) to you, but “less famous” Events which still attract thousands of people, may go under the radar. The UK Events Diary provides the opportunity to identify and factor in these Events enabling businesses to react to and benefit from such. We collate data from the UK only and consequently consider we maintain the most broad and varied resource available for Events of this nature; featuring thousands of entrants on a rolling basis. The Spreadsheet can be used as a ready to view, easy to evaluate stand-alone tool, or to compliment any Demand Forecasting programmes you may use (see below - Demand Intelligence). Exploit the many different marketing opportunities presented by Events in your region. The data also provides you with the added benefit on where to advertise directly to potential customers whom you know will be visiting your area and on which dates; namely the respective Event websites who usually offer good value advertising rates.

Logistics & Supply Chain

The benefits of UK Events Data should prove to be twofold for those operate in this industry. Firstly, the increase in local populace brought on by the attendees of an Event will undoubtedly see a rise in commerce and as such keeping businesses well stocked in order to maximise the benefit from the additional trade should be a priority. The calendar nature of the database will provide the information to support a proactive and not a reactive response. The additional crowds shall also mean more people on the roads which of course will cause slower moving traffic. Prior Knowledge of this, provided by the database will allow route planning and timings to be evaluated well in advance, helping to keep an efficient supply flow. Forewarned is forearmed

Events & Event Suppliers

If you’re involved in planning an Event, knowing what, when and where other Events are going ahead will undoubtedly prove very beneficial in helping you make your decision. For those who supply products and/or services to the Events industry, the benefits of this database goes without saying. It shall present you with choices and provide thousands of opportunities ranging from nearby dates to many months into the future; Events of every type. The database includes a contact field, usually generic but in some cases direct to the person/department dealing with trading or commercial enquiries. Where published we include the estimated attendance.

Advertising & Sponsorship

A valuable resource for discovering great value deals in Advertising & Sponsorship packages at Events. This sometimes overlooked medium offers excellent cost effective opportunities to reach local, regional & national audiences. The wide genre of Events also provides the choice of both generic & targeted marketing suitable for virtually every brand. The wide variety of options available ensures suitability for every budget.

Demand Intelligence

Demand Forecasting & Analytics methods predict possible future trade or outcomes, in the main, using historic data. Demand Intelligence does not predict it reports on what is actually going to happen. Obviously, Events fall into this category. A nearby Event or cluster of Events on a particular date, or dates, throws a whole new and very relevant factor to impact on your business. An influx on what could be many thousands of people visiting close to your business will undoubtedly provide potential trade. Any business which uses Demand Forecasting would be amiss not to include the more definite Demand Intelligence data when estimating future trends.  

Route Planners & Traffic Forecasting Services & Developers

As with Demand Forecasting methods mentioned above, these products and services rely heavily on historic data for their Predicted Calculations. Some do include other influences such as planned roadworks and weather forecasts, but the Events factor is largely ignored or a token number are included. Events will play a significant part in road traffic conditions. Sat Navs etc. will inform you of a build-up in traffic of course, but by then it may be too late to take action. Online maps may also display heavy traffic on your intended route but again only after it has occurred and obviously only on the day. We believe the inclusion of Events Data will provide end users with information on potential traffic congestion both on the day and where the option to predict future journey times is available, months, if not a year or even eighteen months in advance. The data shall prove to be a valuable aide in assisting with alternative re-routing options well in advance. The “know before you go” factor should prove extremely beneficial to all road users no matter what the purpose of their journey, saving time and money. Latitude/Longitude co-ordinates for all Event locations are available.

Local Infrastructure

The influx of a large crowd, albeit in the main for a short period only, will have an impact on local amenities such as public transport and emergency services. As such it is beneficial for everyone if prior measures are put into place to combat this additional temporary increase in population. Traffic conditions are also likely to be impacted and anticipation of such should prove highly valuable in planning for and dealing with the increased levels.

Tourist, What’s On & Community Webs

For those who publish such Websites, our data would significantly enhance your Events listing and hence improve your visitor experience. For licensing details pertaining to this type of usage please contact us to discuss your requirements.

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